Ads pricing
Twitter Ads are priced using an auction mode, which is very different from Facebook’s system. Advertisers have two choices when determining how to set bids for their Twitter campaigns, automatic or maximum bidding. We tend to have a firm budget from our client, so when we run Twitter campaigns we use maximum bidding.
Maximum bidding allows users to set how much a follow, lead, click or engagement is worth. When entering a manual bid, you will not necessarily pay that exact amount if/ when you win an objective-based campaign auction. Instead, you pay one penny above the second place advertiser’s quality-adjusted bid. The common term for this model is a second price auction.
The campaign type determines which actions you are bidding for and will be charged for once the campaign starts running.
Website Clicks or Conversions Campaigns:
You are charged for the clicks to your website that are acquired from that campaign. All other actions and engagements (impressions, replies and retweets for example) are free.
Followers Campaigns:
You are charged for the follows you acquire from that campaign. All other actions and engagements (impressions, replies and retweets for example) are free.
Tweet Engagement Campaigns:
You are charged for engagements (replies, retweets, favorites) on your Promoted Tweets. Impressions are free.
App Installs or App Engagement Campaigns:
You are charged for clicks to install or open your App you acquire from that campaign. All other actions and engagements (impressions, replies and retweets for example) are free.
Leads Campaigns:
You are charged for the leads acquired. All other actions and engagements (impressions, replies and retweets for example) are free.
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