Formating a Post

The Basics of Social Media Marketing

Facebook:

How to Format a Post

1. Lead with the deal/ hook
2. CAPS are your friend
3. Keep the text short
4. Include a clear call to action
   1. Create urgency through phrases like “today only” and “get yours before this offer ends!”
5. Post any limitations (online only, carryout only, etc.)
6. Include pictures of the product or a link preview when applicable

This is a deal post. The deal should be the main hook, followed by all the relevant information. Include the relevant details in the link preview.

This is an example of an engagement post. The goal is to have an attention grabbing hook and a clear call to action.