Depending on the accounts objectives and audience, select the advertising campaigns that will work best for the clients goals. You can choose more than one type at a time or add new campaigns later if the objectives of the campaign change. At Connect we tend to use followers, engagements, and website click or conversions ads most frequently.

Followers

Follower campaigns are the best way to grow your audience on Twitter. Followers are an engaged base of customers or fans that are open to hearing from your client.

Website click or conversions

Website click campaigns are most effective at driving traffic and generating conversions on your website from tweets targeted to specific groups of users. Feature your content prominently within a Tweet in a way that is designed to maximize click-throughs to your website. When a website click or conversion campaign is tweeted, it should include an engaging image and pertinent information about your website.

Tweet engagements

Twitter engagement campaigns are optimal for reaching more people and encouraging conversation around your brand and products. Any tweet published organically on a Twitter business account can be promoted later to reach target audiences who may not follow your account.

App installs or engagements

Through mobile app promotion, businesses on Twitter can encourage users to download or open apps directly from a Tweet.

Leads on Twitter

A Lead Generation card makes it easy for users to express interest in your clients products – they can easily and securely provide their email address without leaving Twitter.

Research your best hits

Check out your recent Tweets and how they were received, retweeted, or favorited by followers. One page may have followers that respond better to engagements while others may interact more with another type of campaign. Use your account home to find your most popular Tweets and consider promoting more like them.