Twitter Ads Companion

What is Twitter Ads Companion

Twitter Ads Companion is a way for people and businesses to manage their Twitter accounts and ads from mobile devices. Twitter Ads Companion can be used for everything from monitoring and editing campaigns to analyzing campaign metrics.

How to Access Twitter Ads Companion

If you have your businesses linked to your personal account, you can access them through Twitter Ads Companion with the same Twitter App you use for your personal account.

• iPhone

  • Navigate to your Twitter profile. If you have an iPhone 6 or later, select the chart icon to access Twitter Ads; if you have an earlier version, click the gear icon and select Twitter Ads. If more than one account is linked to your profile, you will need to select the account you want to access.

• Android

  • You can access Twitter Ads by going to your settings drop down menu and selecting Twitter Ads or you can click  the chart icon from your personal profile. If more than one Twitter Ads Account is linked with your profile, you will need to select which one you’d like to access.

The process to switch Ad Accounts or get back to your personal account is the same.

Account Summary

Once you are logged in as the Ad Account you’re interested in, you will see the account metrics

• This information allows to you to view impressions, engagements, money spent, cost per engagement, and rate of engagement
• You can filter this information by timeline to see how your account is developing
• Use this data to determine which ad types, budgets, and timelines are most effective for your target audience

Campaign Summary

By clicking on the campaigns tab at the top of the summary screen, you will be presented with a list of current and past campaigns.

• You can analyze campaigns based on the same metrics that are available in the account summary section
• If you see something that you believe needs to be changed to optimize a current campaign, this is the place where you can edit that information

Editing Campaigns

• Select the campaign from the Campaign Summary view you want to edit
• Using the options provided, you can now edit flight dates, budgets, and bids based on how the ad is performing
  • Flight dates can be changed to pause or resume a campaign at any point in it’s life